They Buy From You Or From The Competition
When a prospect decides to buy and begins the buying cycle, one thing is certain – they either choose you or one of your competitors. It’s that simple.
This means you have to be ‘in the mind’ of the prospect. If they don’t know you exist, you haven’t got a chance of even competing. That doesn’t necessarily mean they know of you right this minute, but if they need to find suppliers and they know where to look – you need to be easily found.
For example, let’s say a prospect living in Croydon has just had a stroke and they need to buy mobility equipment. They’ve never used this type of product before, so they go to the Yellow Pages® and look in the ‘Mobility’ category or they may Google “electric wheelchair Croydon”.
It stands to reason, therefore, if you don’t have an ad in the Yellow Pages® or a website that comes up on Google, you have ZERO chance of being contacted.
Focused Marketing Ltd.
Sales and Marketing Consultant