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Sales Conversion - The Prospect Follow Up Ladder
The prospect follow up ladder is the system that you should use to keep in contact with your prospects to increase the likelihood of converting them into customers.
The great thing about Sales Conversion is that very few people do it. In fact, research has shown that 80% of sales are made on the fifth contact, yet by then almost90% of ales people have given up. (Thomas Publishing Company Research)
Why Don’t 90% Of Businesses Have A Sales Conversion Process?
- We find that people are too busy working in their business to take time to develop a system.
- People simply aren’t aware of the importance of a sales conversion system; even though it makes total sense.
- People just focus on generating leads and enquiries from their marketing activity, and they don’t realise how much business they are losing out on!
- Because people don’t know their sales conversion rate, they automatically think they’re doing well. In most cases the opposite is true.
The “Sales Conversion System” (Business Multiplier 2) is the system we use to ensure you convert a high percentage of good quality prospects into customers.
This means that those companies that follow up correctly will always gain more customers; put in a prospect follow up ladder and see your sales increase dramatically.
Improving your sales conversion rate is achieved without any extra cost just design a sales funnel for each product category and monitor it; here’s a brief guide to designing a sales funnel:
- Map the stages of your sales process to creat your sales funnel framework.
- Decide how many contacts in total you require – it needs to be more than 7.
- Decide the exact nature of each contact.
- Write down the objective of each contact
- Add a time line
- Create the sales conversion media pieces and apply tactics
- Test and improve each step and media piece.
The diagram below show the fall out rate of sales contacts over time.
Focused Marketing Ltd.
Sales and Marketing Consultant