People Browse Before They Buy
When one of your prospects enters the market with the thought of buying your product they like to browse first and buy second. Whether it´s shampoo, cars or any other product for that matter, the same thing happens every time.
And as they do this, people want to be courted. They want you to build a relationship with them before you ‘pop the question´. They want to know they can trust you and that you can come up with the ‘goods´.
Now this may take a matter of seconds, hours, days or months but it is fundamental to the way nearly all of us buy.
So if people like to browse before they buy, your marketing needs to accommodate this behaviour.
Long story short… if your business doesn´t have a system for capturing a browser´s details and then communicating back to them until they´re ready to buy, you´re making a huge mistake.
Focused Marketing Ltd.
Sales and Marketing Consultant