The Rapid System and Focused Marketing

You Have To Use A Multi-Media Strategy If You Want To Be Effective In Delivering Your Message To Your Target Market

Okay, we’re making great progress. You’ve got your market right. You’ve got your message right. Now what you need to do is deliver the message to the market using the most appropriate media channels. And this is something else most businesses get wrong.

A media channel is the delivery mechanism used to communicate the MESSAGE to the target market. Here is an example list of media channels…

Newspaper advertising
Sales letters
Radio
TV
Web site
Fax advertising
Yellow Pages Advertising
Google
Door to door leaflets

The key to your success however is to select as many media channels as possible. This is what we call using a ‘multi-media’ marketing approach. Most businesses only use one or two media and therefore are missing out on massive potential returns. All you have to ask yourself is this simple question…

“Where do my target market look when they need my service/product and where can my target market be found?”

Once you have this answer, you can build your media list in preparation for delivering your message to the target market(s).