The Rapid System and Focused Marketing

Customer, Competitor & Staff Research

The research you carry out at this stage of your preparation is critical to the success of the business. What’s staggering is that 99% of all business owners do not carry out research in any capacity.

The time you spend on research will repay you many times over and you need to put the effort in to get the best results.

Market Research

There are three areas to explore before you can even start to think about improving sales and profits…

Existing Customer Research
Competitor Research.
Staff Research

Focused Marketing always carries out Customer Research on your behalf. Give us a cross-section of 30 customers for us to contact by phone and select 10 excellent customers, 10 good customers and 10 average customers. More often than not, you’ll discover that customers view your business completely differently from how you view it.

It goes without saying that customers have to choose between you and your competitors. If you don’t know what your competitors are doing, how can you defend against their strengths and attack their weaknesses? Competitor Research is vital if you want to leap frog your competitors and gain an unfair advantage.

Focused Marketing carry out two types of research

Competitor Marketing Asset Analysis The business that COMMUNICATES the most marketing assets relevant to the target market will win more business. We tell you what your main competitors are saying about their products and services and where you fall within this comparison.
Competitor Operational Analysis. We carry out telephone analysis as a buying customer, make personal visits if appropriate, and carry out a Competitor Questionnaire…the results always surprise.

Even though you will get some great feedback from your customer and competitor research, once you speak to staff (if appropriate) you will get some great ideas. Focused Marketing conduct a relaxed 30 minute Staff Research interview with selected staff to answer 9 simple questions. Their answers sometimes draw out some quick improvements to the business, your employees have most of the answers when it comes to your business…don’t waste this valuable resource.