Buyers Are Only Interested In One Thing…And It´s NOT You!
When a buyer first looks at your business they only have ONE thought – “What´s in it for me?” Unfortunately in their marketing and advertising, nearly all business owners selling products or services make a big mistake by proceeding to tell their prospects how great they are, how many years they´ve been in business and what a great product they offer.
The cold hard fact of the matter is that although this information is true – it´s all about you, and not about the potential client or customer. Bottom line? It doesn´t sell. So what does?
When a buyer first looks at your business and your marketing materials they are asking three key questions which need the right answers. The three questions are…
- Why should I be interested in you?
- What do I get if I take the plunge?
- Who´s already used the product?
By knowing these questions in advance you´re already way ahead of the competition.
Focused Marketing Ltd.
Sales and Marketing Consultant